The short version: A pretty website that doesn't generate leads is a brochure. I focus on conversion, the percentage of visitors who actually contact you. Clearer messaging, faster pages, and an obvious path to a quote. Often that means optimizing what you have rather than starting over.
Why a redesign isn't always the answer
Agencies love to sell full rebuilds. Sometimes you need one. Often you don't. If your Metro Detroit business already ranks and gets traffic, the problem is usually conversion, not design. A visitor lands, can't tell in five seconds what you do or who you serve, and leaves. Fixing that is faster and cheaper than a rebuild, and it puts leads on the board sooner.
What I optimize for
Message clarity
Within five seconds a visitor should know what you do, who you help, and what to do next. Vague headlines lose engineers and procurement buyers fast.
Speed & mobile
Most local B2B searches happen on a phone. A slow or clumsy mobile site quietly kills conversions. I fix load times and mobile usability first.
Clear calls to action
One obvious next step on every page. Tap-to-call, a short form, a request-a-quote button. No hunting for how to contact you.
Trust signals
Reviews, real project detail, and credibility markers placed where buyers hesitate, so a first-time visitor feels safe reaching out.
Website optimization makes every other channel work harder. A higher conversion rate lowers your Google Ads cost per lead and turns your SEO traffic into actual RFQs. It's the multiplier on everything else.
Serving Metro Detroit
I design and optimize sites for B2B and service companies across Detroit, Warren, Sterling Heights, Troy, Southfield, Livonia, Dearborn, Royal Oak, Novi, and Ann Arbor, throughout Wayne, Oakland, and Macomb County.
Website Optimization FAQ
What is conversion rate optimization (CRO)?
Increasing the percentage of visitors who take a desired action, like filling out a form or calling. For a B2B company, better CRO means more RFQs from the same traffic, through clearer messaging, faster pages, obvious CTAs, and less friction.
Do I need a new website or just optimization?
Often you don't need a full rebuild. Many Metro Detroit B2B sites get traffic but lose leads to weak messaging, slow pages, or a buried form. Targeted optimization fixes that faster and cheaper. If the site is dated or hard to update, a rebuild makes sense. I'll tell you which you need.
How does this help my Google Ads and SEO?
Traffic that doesn't convert is wasted money. A faster, clearer site lifts conversion, lowers your Google Ads cost per lead, and improves page-experience signals that help organic rankings.
Free, no-pressure
Request Your Free Consult
A 20-minute call with Jacob Lett. I'll review your site, ad account, and AI-search visibility, then show you where the fastest wins are. No obligation.
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Find out why your site isn't converting
I'll review your website live and show you the specific things costing you leads right now.
Request My Free Website Review