Struggling to turn your website into a steady source of leads? You're not alone. Most B2B and industrial companies in Metro Detroit have a site that looks fine but sits invisible on Google, wastes money on poorly targeted ads, and never gets mentioned when a buyer asks ChatGPT "who's the best supplier near me."
Here's what I do: I combine Google Ads management, technical & local SEO, and AI search optimization into one system focused on a single outcome — qualified leads and RFQs for companies that sell through conversations, not shopping carts.
I'm Jacob Lett, a Clinton Township–based consultant. You work with me directly — no junior account managers, no bloated retainers, no annual contracts.
Search marketing built for how B2B buyers actually buy
Your buyers — owners, presidents, plant managers, procurement leads — research quietly before they ever fill out a form. They Google your category, scan the map pack, read a few pages, and increasingly, they ask an AI assistant to shortlist vendors for them. If you're not visible at each of those moments, you're not on the list.
I've worked with Michigan companies across industrial manufacturing, engineering, B2B software, construction, and utilities. The playbook is the same: make you easy to find, easy to trust, and easy to contact — then measure everything by leads and cost-per-lead.
Free, no-pressure
Request Your Free Consult
A 20-minute call with Jacob Lett. I'll review your site, ad account, and AI-search visibility, then show you where the fastest wins are. No obligation.
Prefer to talk now?
What I do
Services that generate qualified leads
Google Ads Management
Stop wasting ad spend. I build and manage B2B Google Ads campaigns that filter out the tire-kickers and drive qualified inquiries — often within the first few weeks. From $1,000/mo.
Explore Google Ads →AI Search Optimization (AEO)
Get cited when buyers ask ChatGPT, Google AI Overviews, Gemini, Perplexity, or Copilot for a recommendation. A differentiator almost no Detroit competitor offers yet.
Explore AI Search →B2B SEO Services
Technical SEO, content strategy, and on-page optimization that helps you rank for the high-intent commercial keywords your competitors are winning today. From $1,500/mo.
Explore SEO →Local SEO
Rank in the Google Map Pack and "near me" searches across Wayne, Oakland, and Macomb County so nearby buyers find you first.
Explore Local SEO →Website & Conversion Optimization
Turn more of the traffic you already have into leads with clearer messaging, faster pages, and friction-free contact paths (CRO).
Explore CRO →Manufacturing & Industrial SEO
Specialized lead generation for machine shops, metal fabricators, and industrial suppliers who sell on RFQs and long sales cycles.
For manufacturers →How it works
A simple, transparent process
Free audit & growth plan
I review your website, Google Ads account, local presence, and AI-search visibility, then show you the fastest, highest-ROI wins — no obligation.
Custom strategy
Based on your industry, competitors, and goals, I build a focused plan across Ads, SEO, and AEO — with a clear scope and a realistic timeline.
Launch & optimize
I implement the changes, manage your campaigns, and continuously test to lower cost-per-lead and raise lead quality.
Monthly reporting
You get plain-English reports tied to leads and revenue — not vanity metrics — plus recommendations for what to do next.
In their words
What Metro Detroit clients say
[Add a real client quote here — e.g., a LinkedIn recommendation about lead quality or ROI.]
Client Name
Title, Company — City, MI
[Add a real client quote here — ideally one that mentions a manufacturing or B2B result.]
Client Name
Title, Company — City, MI
[Add a real client quote here — a testimonial about working directly with Jacob works well.]
Client Name
Title, Company — City, MI
Have a great result to share? Reach out — I'd love to feature your story.
Local knowledge
Deep roots across Metro Detroit
My local expertise goes beyond a pin on a map. As a Clinton Township–based consultant, I understand the commercial corridors and industrial parks where your next customer is searching — and I use that to build sharper campaigns and more relevant content.
Macomb County
The industrial & manufacturing heartland. I help suppliers along the Mound Road and Van Dyke corridors get found by procurement managers near the GM Tech Center and Sterling Heights Assembly Plant.
Oakland County
Corporate & professional services. I help firms in Troy, Southfield, and Novi win searches from the Big Beaver corridor and Southfield Town Center.
Wayne County
From Downtown Detroit to Dearborn and Livonia. I work with law firms, B2B tech, and industrial suppliers near the Renaissance Center and the I-96 logistics corridor.
Washtenaw County
The Ann Arbor tech corridor. I help B2B SaaS and research-driven startups from the University of Michigan ecosystem attract customers and investment.
Straightforward pricing
What it costs to work with me
No mystery quotes. Transparent starting prices, month-to-month, ad spend billed separately and paid directly to Google.
- Campaign build & management
- Negative-keyword & waste control
- Conversion tracking
- Monthly reporting
- Technical & on-page SEO
- Local SEO & Google Business Profile
- Content strategy
- Monthly reporting
- AI-visibility audit
- Answer-first content
- Structured data / schema
- Entity & citation building
Metro Detroit businesses I help
I specialize in B2B and service-based companies that sell through conversations and RFQs — not ecommerce.
- Manufacturers & machine shops
- Metal fabricators & industrial suppliers
- Engineering firms
- Commercial & construction contractors
- IT services & MSPs
- Professional B2B services
- Roofing, plumbing & HVAC companies
- Security & specialty trade contractors
Counties served: Wayne, Oakland, Macomb, Livingston, St. Clair, and Lapeer — including Detroit, Troy, Novi, Livonia, Sterling Heights, Ann Arbor, Warren, Southfield, Royal Oak, and Dearborn.
Let's find your fastest path to more leads
Get a free, no-pressure growth plan. I'll show you exactly where the opportunities are across Google Ads, SEO, and AI search.
Request My Free Consult Call (586) 258-8627Common questions
Detroit SEO & Google Ads FAQ
What does a Detroit SEO and Google Ads company do for B2B companies?
I help manufacturers, industrial firms, and professional service companies get found by the decision-makers searching for them: managing Google Ads for fast, qualified leads; improving SEO so you rank for commercial keywords over time; optimizing for AI search engines like ChatGPT and Google AI Overviews; and increasing the share of visitors who become leads. The goal is qualified inquiries and RFQs — not ecommerce transactions.
How much does SEO and Google Ads management cost in Metro Detroit?
Google Ads management starts at $1,000/month and SEO retainers start at $1,500/month, billed month-to-month with no long-term contract. Ad spend is separate and paid directly to Google. Most B2B clients invest between $1,000 and $3,500 per month depending on competition and goals. See the pricing page for details.
How long does SEO take to work for a Detroit business?
Most B2B companies see meaningful SEO improvement within 3 to 6 months, with compounding gains after that. Google Ads can generate qualified leads within the first few weeks. Many clients run Ads for fast lead flow while SEO and AI-search visibility build durable, lower-cost pipeline over time.
What is AI search optimization (AEO) and why does it matter?
AEO structures your website so AI assistants — ChatGPT, Google AI Overviews, Gemini, Perplexity, and Bing Copilot — cite your business when buyers ask for recommendations. A growing share of B2B buyers now research vendors through AI tools. If your competitors are being recommended and you aren't, you never enter the conversation. Learn more about AEO →
Do you work with manufacturers and industrial companies?
Yes — it's my specialty. I focus on companies that sell through conversations and RFQs rather than ecommerce: manufacturers, machine shops, metal fabricators, engineering firms, commercial contractors, IT and MSPs, and professional B2B service providers across Wayne, Oakland, and Macomb County. See manufacturing SEO →
What makes Metro Detroit SEO & PPC different from other Detroit agencies?
You work directly with me — a senior consultant, not an account manager handing your work to junior staff. The focus is narrow on purpose: B2B lead generation through Google Ads, SEO, and AI search. Contracts are month-to-month, pricing is transparent, and every engagement is measured on qualified leads and cost-per-lead.