Who I help
My clients sell through conversations and quotes, not shopping carts. Manufacturers, machine shops, metal fabricators, engineering firms, contractors, IT providers, and professional service firms across Wayne, Oakland, and Macomb County. For these businesses, one qualified RFQ can be worth more than a thousand website visits, so I build everything around lead quality rather than traffic for its own sake.
How I work
No account managers. No offshore hand-offs. No junior staff learning on your budget. When you hire me, I'm the person running your campaigns and answering your emails. That's possible because I stay focused: a small number of B2B clients, a short list of services I know deeply, and no interest in being a do-everything agency.
I keep engagements month-to-month. SEO and AI search take a few months to compound, so I'd rather earn the next month than lock you into a year. If the work isn't producing, you should be free to leave.
Part of Bootstrap Creative
Metro Detroit SEO & PPC is the local search division of Bootstrap Creative, my Michigan B2B marketing consultancy. The two have different jobs. This site focuses on local search and lead generation for Metro Detroit companies of all kinds. Bootstrap Creative goes deep on the industrial and manufacturing vertical. Same person behind both, same standard of work.
Why this focus
I've worked with Michigan companies across industrial manufacturing, engineering, B2B software, construction, and utilities. The pattern is always the same. These companies do excellent work but stay invisible in the places buyers now look: Google, the Map Pack, and increasingly AI assistants like ChatGPT and Google AI Overviews. Fixing that gap is the most direct way to grow their pipeline, and it's what I do.
Let's talk
If you run a B2B or service company in Metro Detroit and you want more qualified leads, book a free call. You'll get a straight assessment and the three things worth fixing first, whether or not you hire me.
Free, no-pressure
Request Your Free Consult
A 20-minute call with Jacob Lett. I'll review your site, ad account, and AI-search visibility, then show you where the fastest wins are. No obligation.
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Work with a senior consultant, not a call center
Book a free 20-minute consult and see where your fastest wins are.
Request a Consult Call (586) 258-8627