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Google Ads ROI Calculator for B2B Companies

Move the sliders to see what a Google Ads budget could return for your Metro Detroit business: estimated leads, cost per lead, new customers, and revenue. Everything runs in your browser.

How it works: the math is simple. Budget divided by cost per click gives clicks. Clicks times conversion rate gives leads. Leads times close rate gives customers. Customers times deal value gives revenue. Adjust the inputs to match your business and read the results live.

Your numbers

What you'll spend on clicks (paid to Google), separate from management.
B2B and industrial keywords in Metro Detroit often run $4–$12.
Share of clicks that become a lead (form or call). A well-optimized B2B page runs 5–10%.
Share of qualified leads your sales process wins.
Revenue from one new customer. Use lifetime value if you have repeat business.

Estimated monthly results

500
Clicks
30
Leads
$100
Cost per lead
7
New customers
$60k
Estimated revenue
20x
Return on ad spend

Estimates only, based on your inputs. Real results vary by industry, competition, and how well campaigns and landing pages are built.

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What the numbers tell you

The useful insight usually isn't the revenue figure. It's the cost per lead and how one customer compares to the whole budget. If a single new contract is worth $8,000 and your close rate is 25%, four qualified leads pay for a month of ad spend. Everything after that is margin. That's the arithmetic that decides whether Google Ads is right for your business, and it's the first thing I check on a Google Ads engagement.

If your cost per lead comes out high, that's usually a landing page and targeting problem, not a Google problem. A better converting website moves the conversion-rate slider up and drops your cost per lead across the board.

Want the version built on your real data?

Send me your numbers and I'll build an honest projection using real cost-per-click data for your industry and service area.

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