How it works: the math is simple. Budget divided by cost per click gives clicks. Clicks times conversion rate gives leads. Leads times close rate gives customers. Customers times deal value gives revenue. Adjust the inputs to match your business and read the results live.
Your numbers
Estimated monthly results
Estimates only, based on your inputs. Real results vary by industry, competition, and how well campaigns and landing pages are built.
Get a Real Projection for My BusinessWhat the numbers tell you
The useful insight usually isn't the revenue figure. It's the cost per lead and how one customer compares to the whole budget. If a single new contract is worth $8,000 and your close rate is 25%, four qualified leads pay for a month of ad spend. Everything after that is margin. That's the arithmetic that decides whether Google Ads is right for your business, and it's the first thing I check on a Google Ads engagement.
If your cost per lead comes out high, that's usually a landing page and targeting problem, not a Google problem. A better converting website moves the conversion-rate slider up and drops your cost per lead across the board.
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