Google Ads That Lower Your Cost Per Lead in Metro Detroit

Why most B2B Google Ads campaigns waste money

Detroit is a competitive market — hundreds of thousands of businesses are bidding for attention. Most Google Ads accounts I audit are bleeding budget on broad keywords, irrelevant searches, and clicks that will never become customers. Without negative keywords, tight targeting, and real conversion tracking, you're essentially donating to Google.

I fix that. Every dollar is pointed at the searches your actual buyers make — procurement managers, facility owners, and decision-makers looking for a supplier or partner right now.

What's included in my Google Ads management

Campaign types I manage

The right mix depends on your goals. For B2B lead generation, Search and Remarketing do most of the heavy lifting, with Performance Max and LinkedIn added strategically.

• Search Ads — capture buyers actively searching for your product or service. The backbone of B2B PPC.
• Lead-Generation campaigns — built to drive form fills, phone calls, and quote requests.
• Remarketing — follow up with visitors across the web to shorten long sales cycles.
• Performance Max — Google's AI-driven campaigns across Search, YouTube, Gmail, and Display, used selectively.
• LinkedIn Ads — target decision-makers by job title, company, and industry for account-based marketing.
• Microsoft (Bing) Ads — reach an often lower-cost B2B audience that skews toward Microsoft-based enterprises.

Built for how B2B buyers actually convert

Selling a $50,000 fabrication contract isn't like selling a $50 product. The sales cycle is longer, the buyer is more considered, and one qualified lead can be worth more than a thousand clicks. I structure campaigns around that reality — optimizing for lead quality and lifetime value, not cheap traffic.

Serving Metro Detroit & Michigan

Based in Clinton Township, I manage Google Ads for businesses across Macomb, Oakland, and Wayne County — including Sterling Heights, Warren, Troy, Southfield, Livonia, Dearborn, Royal Oak, Novi, and Ann Arbor. Campaigns can be geo-targeted to your exact service area so you never pay for clicks outside it.

Google Ads Management FAQ

How much does Google Ads management cost in Metro Detroit?

Management starts at $1,000/month, billed month-to-month. That fee is separate from ad spend, which you pay directly to Google. Most B2B clients budget $1,500–$5,000/month in ad spend depending on industry and lead goals. You get a fixed scope, conversion tracking, and monthly reporting.

Is Google Ads worth it for B2B and manufacturing companies?

Yes, when managed for lead quality rather than clicks. B2B buyers search with high intent, and with tight targeting, negative keywords, and conversion tracking, Google Ads can produce qualified RFQs within the first few weeks — one of the fastest lead-generation channels available.

How is Google Ads different from SEO?

Google Ads is paid and immediate — you appear at the top and pay per click. SEO is earned and takes 3–6 months but generates traffic without paying per click. Most B2B companies run Ads for fast pipeline while SEO builds durable, lower-cost lead flow.

What's included in your Google Ads management?

Account setup or audit, keyword and competitor research, ad copywriting, campaign build, negative-keyword and wasted-spend control, conversion tracking, landing-page recommendations, ongoing optimization, and monthly reporting tied to leads and cost-per-lead — working directly with Jacob Lett.

How do you lower cost-per-lead?

By cutting waste (negative keywords, tighter match types), improving Quality Score with tightly themed ad groups and relevant landing pages, and routing budget to the keywords and times that actually convert — all measured with proper conversion tracking.