The short version: Full-service digital marketing usually means a bloated retainer spread thin across ten tactics. I do the opposite. I find the two or three channels that actually generate leads for your business and run them well, so every dollar is accountable to pipeline.
The channels that generate B2B leads in Metro Detroit
For most manufacturers, contractors, and B2B service firms, a short list does the heavy lifting. Here's where I focus, and each links to the detail.
Google Ads & PPC
The fastest channel. Qualified inquiries in weeks, with tight targeting so you're not paying for the wrong clicks.
SEO & Local SEO
Durable, lower-cost lead flow. Rank for the commercial searches your buyers make and win the Google Map Pack.
AI Search (AEO)
Get recommended when buyers ask ChatGPT, Google AI Overviews, and Perplexity for a vendor. Early movers win here.
Website & Conversion
The multiplier. A clearer, faster site turns more of your traffic into RFQs and lowers cost per lead everywhere.
Why "full-service" often means "spread thin"
A $5,000 monthly retainer at a large agency pays for rent, account managers, and junior staff before any of it reaches your campaigns. The same budget with a senior consultant buys senior work. You get someone who has actually run the campaigns, not a coordinator relaying your questions to a junior team. That's the difference in results.
Not sure which channels fit your business? That's what the free strategy call is for. I'll look at your market, your competitors, and your sales cycle, then tell you where to start. See pricing for how engagements are structured.
Serving B2B companies across Metro Detroit
I work with companies throughout Wayne, Oakland, and Macomb County, including Detroit, Warren, Sterling Heights, Troy, Southfield, Livonia, Dearborn, Royal Oak, Novi, and Ann Arbor.
Free, no-pressure
Request Your Free Consult
A 20-minute call with Jacob Lett. I'll review your site, ad account, and AI-search visibility, then show you where the fastest wins are. No obligation.
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Get a focused digital marketing plan
One free call. I'll show you the two or three channels most likely to grow your pipeline, and what each would take.
Request My Free Strategy Call